Why People Choose Action

Action Network is the smartest way to make a bet. We provide the most relevant information and insights from the most connected experts in the industry. One tap, and you can see the best betting opportunities for you. Our app will guide you exactly where you want to go and then seamlessly track all your betting action in one place. 

At A Glance


Bets Tracked By Users

Action Network is an award-winning experience because it curates all bets in one place, giving bettors an unparalleled in-game and postgame experience.


Premium Sportsbooks Partnerships

The Action Network has partnerships with US-based sportsbooks including industry giants like DraftKings, Caesars, PointsBet and more. Through these partnerships we're able to provide up-to-the-moment odds, premium offers, and Action-exclusive insights.


Years of Sports Betting Data

Ever wonder what side professional bettors are taking at any given moment? Thanks to the millions of data points we’ve gathered for more than 15 years, we’ve built a suite of betting models that gives you credible information ... fast.

The Action Team

Action Network is a sports media company that transforms sports fans into sports experts. Sports information, insights, and content are what we power. It’s the lifeblood of our world. It runs through our veins. It gets us out of bed each morning and keeps us up late at night, long after others have turned off their TV. We do this for you. For all the sports, teams, and players you wonder about. For all the ways you want to put skin in the game. Across the United States. In real time. At the incredible speed of now.

Our Story

A relentless focus on embracing data and analytics to provide sports fans with the most relevant information, insights, and content has defined Action Network since the company was founded in October 2017 by The Chernin Group (TCG). 

Our journey began with a seemingly simple goal of creating a premium sports analysis and media company that served the $170+ billion sports betting industry and fantasy sports market. 

What began as three separate, well-known businesses in the sports betting and daily fantasy world has grown into a sports betting product and media company focused on creating and sharing tools that turn average sports fans into sports experts.

The three companies that were combined to create Action Network  -- SportsAction, a bet-tracking and scores app; Sports Insights, a high-end betting terminal for pros; and FantasyLabs, a daily fantasy modeling platform -- offered both free services and subscription-based tools to their loyal users and have served as the base on which Action has been built.

Wanting to take advantage of the rapidly evolving sports media landscape and audience demand for credible sports betting products and information, the company hired several prominent industry executives and personalities to continue building the company. 

In October 2017, Chad Millman joined the company as Chief Content Officer (CCO). Millman was previously Editor-in-Chief for ESPN The Magazine and ESPN.com and was instrumental in the early months, helping to officially launch Action Network in January 2018, just five months before the Supreme Court lifted the federal ban on sports betting. 

Shortly after the official launch of Action Network, the company announced the appointment of Patrick Keane as CEO in November 2018. Later that same month, sports business analyst Darren Rovell joined the company on November 28, 2018. Rovell previously worked for ESPN and CNBC. 

Together, Millman, Keane, and Rovell (along with Ari Borod, who left Action Network to become Chief Business Officer at Fanatics in July 2021) forged exclusive partnerships with professional leagues and added to Action Network’s already-advanced tech platform. Action Network grew rapidly, developing its mobile app and browser-based experiences by offering best-in-market editorial coverage, live scores, odds, and bet tracking. 

The company's success drew interest from the investment community, resulting in the sale of Action Network to global sports betting media group Better Collective for $240 million on May 3, 2021. 

Our Brands

Our portfolio strategy includes growing existing brands and discovering new high-potential acquisitions that align with our values and offer a long-term outlook for success," says Patrick Keane, Action Network CEO. "To maintain our leadership position, we nurture and preserve each brand’s distinctive identity and purpose. At the same time, we leverage our creative resources and operational expertise across all our brands.

Our Partners

Our Leaders

Action’s leadership team features decades of experience spanning the sectors of technology, sports, media, and gaming. Before joining Action Network, our executives worked at companies such as Google, ESPN, Twitter, Nike, Microsoft, NASA, Yahoo!, FanDuel, CBS, Associated Content, Bleacher Report, and more.

Marc Frank Pedersen

Better Collective CEO NA & SVP of Business Development

Chad Millman

Chief Content Officer

Brian Mead

Co-Founder, Head of Product & Engineering

Riley Bryant

Chief Technology Officer

Karl Pugh

Chief Commercial Officer

Scott Miller

Chief Operating Officer

Sean Valukis

SVP, Marketing

Sarah Durkin

SVP, Organic Growth

Contact Us

Got something to say about sports betting, or want to connect with Action? Reach out to us on social.

You can also connect with The Action Network via our contact form at Zendesk.

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