About the Author
Paul Shapiro is the Director of North American Affiliate Content for Better Collective and The Action Network. He started his career writing about sports betting and fantasy sports more than 10 years ago and now leads a beting media team focused on SEO and organic strategy for affiliate content. You can find his work on FanDuel, BetMGM, RotoWire, MLB.com, RotoExperts, New York Daily News, SportsGrid, Field Level Media, Newsday, and more.
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